With every update to the Google search algorithm, approaches to SEO keyword research become outdated. Despite dedication to their SEO strategies, many businesses don't see any results due to misconceptions about keyword research. If this is the case for you too, then you need to try to find a more modern keyword research strategy.

Here are some tips to get you started right.

Choose a correct set of headings and keywords. In the headings, mention a short and simple description, while the keywords are usually three or more words.

A bigger difference is that headers are usually more competitive. There are thousands of websites that target a specific topic which makes it more difficult to rank high in search engines.

Keywords on the other hand, are less competitive, but also less likely to be searched for. The better you understand your audience, the more effective and accurate keywords you can create.

Modern SEO strategies must have a balance of headings and keywords. It will be better if you don't try to put too much content.

Don't use keywords that don't represent your content.